Muni is a financial planning firm dedicated to serving the investment needs of individual millennials in the North East region as well as nationally on a virtual basis. Their website didn’t appeal to the young crowd. They felt it was not professional nor represented them, which they felt hurt their credibility. As the lead designer, I was dedicated to creating a unique, lasting, and professional brand identity that would connect with our target audience on both an emotional and rational level. My efforts were centered around crafting a comprehensive digital presence that would leave a lasting impression and effectively engage all stakeholders.